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Hallmark Halloween
2022

Internship | Surface Patterns | Illustration​

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Gift wrap designs created using inspiration from trend reports and consumer profiles during my internship in the Gift Presentation and Packaged Expressions department at Hallmark. Six of my concepts were chosen for Hallmark's 2023 Walmart Halloween program and five went into production this fall, making it into Walmart and Gold Crown Stores. 

Halloween
final designs

Designs chosen for Hallmark's 2023 Walmart collection.

Designs for Hallmark Halloween gift bags. One diamond pattern, one smiling ghost on a background that says boo, one with white spiderwebs on a black background, one with rainbow candy corn on a black background, one with a speech bubble that says boo on a stiped background, one with polka dots that have jack o lantern faces on some of the dots
see my designs in stores!
Screenshot of a Hallmark webpage selling a halloween bag
Hallmark's render of a bag with a ghost on a background that says boo
A grocery store display of halloween gift wrap
concepts & development
Multiple concept designs for halloween gift wrap
refining the designs
the word boo in a speech bubble on different backgrounds
the word boo in a speech bubble on a striped background

My "boo" speech bubble on a variety of backgrounds.

a series of ghosts making different facial expressions

Adjusting my ghost's face to be cute enough to appeal to a Walmart shopper.

Smiling ghost on a black background that says boo repeatedly in different colors
subtle scalloped web pattern
white spider webs on a black background

I made my spider web pattern more recognizable to stand on its own & adjusted the colors to black and white for ease of manufacturing.

halloween bag in pink and white colorway
halloween bag in pink and black colorway
halloween bag in green and black colorway
halloween bag in green, orange and black colorway

Testing colorways for my jack-o-lantern dot pattern.

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